Paul Elstak

In 1987, his career as a DJ started when he was hired as a Struppier at Rotterdam Discothèque Bluetiek-Inn. Here he played with the Dutch House music pioneer Peter Slaghuis. Around this time he also hooked up with Rob Fabrie and Richard van Naamen to form Holy Noise, with whom he released a string of releases at the Hithouse record label (owned by Slaghuis). In 1991 Holy Noise had their biggest success with their release James Brown is Still Alive. This release was a reply to the popular house record James Brown is Dead by L.A. Style. In 1992 Elstak created his own record label, Rotterdam Records (under the flag of Mid-Town records) to release hardcore and Rotterdam Tekno.